Do you know how to use sales funnels to help you attract more clients and customers? If not, here’s how to do it. Why should you create sales funnels? It’s worth it for one reason: customers get a tailored service. What exactly is a sales funnel and how can you create sales funnels that are successful? A sales funnel a sequence of actions customers take during the buying process to convert them into buyers.
A classic example would be the funnel that allows you to buy a video on the same day that you see a trailer for it on YouTube. What is the goal of the sales funnel? The goal of a sales funnel is to convert visitors to buyers. Yes, it’s that simple. How do you create a sales funnel? In short, you must create a series of campaigns that aim to attract new customers.
What is a Sales Funnel?
In a simple sales funnel, an individual walks through the sequence of steps with the primary objective of acquiring a product or service. A sales funnel an integral tool for the marketing team for capturing leads to convert into sales. It is designed to maximize the conversion rate of your leads into customers. If your conversion rate is high, you’ll always sell, no matter how you promote your product. There are different ways to use a sales funnel, depending on your product or service. You can create a sales funnel for:
- New Product Launches
- Changing customer preferences
- Growing your customer base
- Adding products or services
It will be easier for you to understand how a funnel can work for your business for each of these.
How To Create Sales Funnels
The sales funnel the multi-stage process that leads to the sales purchase. All activities, sales funnels, sales events, opportunities, and activities are interchangeable, but they all lead to the same goal. Before we can explain how to use sales funnels in your business, we need to understand its steps. It’s a lot to absorb, so bear with me if you’re not 100% familiar with them yet.
- Step 1: Identify the key performance indicators (KPIs) that are relevant to your business.
- Step 2: Identify the general audience that will be most interested in what you have to offer.
- Step 3: Identify the potential customers in this audience who are not yet interested but who would be interested in your product/service if they knew about it.
A Step-By-Step Guide to Create Sales Funnels
Creating a successful sales funnel can be achieved in 4 definitive steps. Starting at the very beginning, you need to track the process to convert interest into sales successfully.
Awareness – This is the first point of contact a potential customer has with your company. Be it a leaflet, advertisement, Facebook post or walking a shop front. Creating awareness needs to be impactful and direct to capture their attention to lead them to the next step.
Interest – This is when the customer becomes interested in what you do or what you sell. Avoid trying to force a sale at this point. You need to give them informed and enticing options that appeal to them and give the soft sell to convince them. Using strong tactics here could lead them to your competitors.
Decision – This is when the customer has made up their mind to buy but has other options to choose from too. The intent is there. They just need convincing you are the best option. This could offer a discount for signing up to email or offering discounts for services for a longer buy-in period for online shopping.
Action – The bottom of the funnel and the point at which the sale or transaction is made, and your focus turns from getting the customer to retaining their custom.
Conclusion
As an entrepreneur, you can’t afford to try to get the most out of your time and your money. Do not waste your resources on unrealistic projects unless you have the expertise to do so. Focussing on what you can offer the customer and their journey from the funnel’s top to the bottom is just as important as the sale itself. It is working on retaining their custom and diversifying what you can offer them for the long term to keep the relationship.